In the first three chapters of this multi-part series, we delve into a crucial aspect for Life Science entities: grasping the fundamental tenets of omnichannel engagement. From grappling with internal processes and existing engagement endeavors to deciphering ROI amidst fragmented data and elusive channel attribution, we illuminate the day-to-day challenges confronted by organizations akin to yours. We also discuss the potential challenges in managing KPIs for companies in the life sciences industry and how data and analytics play a crucial role in identifying new opportunities and driving continuous improvement.