SMS may be one of the most common communication channels out there, but it’s far from being outdated. In fact, SMS is more important than ever for companies that want to stay ahead of the curve when it comes to conversational AI.
Here’s why.
The Power of SMS
SMS has a lot of advantages over other communication channels. For one thing, it’s ubiquitous – just about everyone has a phone that can send and receive text messages. This makes it an ideal channel for reaching out to people, regardless of their location or circumstances.
Another advantage of SMS is that it’s highly reliable. Unlike email or social media, there’s no risk of your message being lost in a spam filter or buried under a deluge of other content. When you send an SMS, you can be sure that it will be delivered to your intended recipient.
Finally, SMS is a great way to reach people who may not be frequent internet users. A recent report from We Are Social found that there are still 3.5 billion people around the world who do not use the internet regularly. That’s nearly half the world’s population! SMS is an effective way to reach these people and connect with them on a personal level.
As you can see, SMS should definitely be a part of your conversational AI strategy. It’s a highly effective way to reach out to people, regardless of their location or circumstances. So if you’re not already using SMS as part of your conversational AI strategy, now is the time to start.