3 Predictions in Digital Media for 2023

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Are you struggling to keep up with the ever-evolving digital media landscape? With the emergence of virtual and augmented reality, artificial intelligence and machine learning, and increased focus on video content – especially live-streaming – it’s no wonder that many business owners are feeling overwhelmed. Fortunately, there is help available.

More immersive experiences, including virtual and augmented reality

The appeal of virtual reality is obvious. By placing users in a simulated environment, it allows them to experience things that would otherwise be impossible, such as exploring distant planets or flying through the air. However, virtual reality also has a number of potential applications in more down-to-earth settings. For example, it could be used for training surgeons or giving soldiers a realistic preview of a battlefield. In addition, virtual reality can be used to create more immersive experiences for gamers and moviegoers. For example, it could be used to give viewers a 360-degree view of a scene or to allow them to choose their own adventure. As virtual and augmented reality become more sophisticated, they are likely to have an increasingly significant impact on our lives.

Increased use of artificial intelligence and machine learning for content curation and personalization

With the increased use of artificial intelligence and machine learning for content curation and personalization, it's becoming easier than ever to get the content you want without having to wade through a lot of irrelevant information. Instead of spending hours scrolling through social media or search results, you can now simply tell your computer what you're looking for, and it will do the work of finding it for you. This not only saves you time, but it also ensures that you're only seeing the most relevant information for your needs. In a world where we're constantly bombarded with information, this is a welcome development. So far, AI and machine learning have proven themselves to be extremely effective at content curation and personalization, and there's no reason to believe that this trend won't continue.

Greater focus on video content, especially live-streaming

With the rise of social media, there has been a greater focus on video content, especially live-streaming. This is because people are looking for more engaging and personal content that they can connect with. Live-streaming allows people to feel like they are a part of the action and it also gives them a front row seat to see what is happening in real-time. This type of content is especially popular with millennials and Gen Zers who are always on the lookout for new and interesting things to watch. Additionally, live-streaming is also a great way to build rapport with your audience and create a more personal connection. So if you're looking to connect with your audience on a deeper level, then live-streaming is definitely the way to go.

So what does all of this mean for you and your business? It means that if you want to stay ahead of the curve, you need to be thinking about how to create more immersive experiences for your customers. This could include using virtual reality or augmented reality, relying more on artificial intelligence and machine learning to personalize content, or increasing the focus on video content – especially live-streaming. If you’re feeling overwhelmed by all of these changes, don’t worry. Connect with an expert at Alphanumeric who can help guide you through the maze of digital marketing trends and ensure that your business is poised for success in 2023 and beyond.



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